To achieve success, innovation, must meet a need and be technically possible as well as viable from a business standpoint. Tim Brown, CEO of IDEO believes in the strategy of “design thinking.” This includes: inspiration, ideation and implementation.
According to Mr. Brown, “The design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps.” The three spaces to be mindful of for innovation are inspiration, ideation and implementation… hence, the four “I’s” to keep in mind.
Inspiration is step one towards the creation of a product or service. Being observant and cognizant of your surroundings and of how things and people work and interact in the world helps develop inspiration. This should be the motivating factor in your search for a solution.
Brainstorming and the flow of ideas is the Ideation phase. Many opinions from varying viewpoints and disciples are helpful here. Once ideas are discussed and out in the open, they are thoroughly developed and tested.
Finally, comes Implementation, which takes us from the project stage to impacting people’s lives in a final product or service. Implementation or execution is often where most projects fail.
Thinking about these steps will help you understand the needs of consumers or businesspeople in a new way and ultimately develop a potentially revolutionary product or service.