It’s been a heated debate since the beginning of time… or at least since the first people on this earth discovered a chicken sitting atop an egg. I can just picture a prehistoric man bringing the chicken and egg to his family, questioning his wife – “which came first?” So, which did come first, the chicken or the egg?
Well, just like the caveman, business leaders have long debated whether employee engagement leads directly to higher profits and customer loyalty or whether it’s the other way around… do higher profits and business success lead to greater engagement? Thankfully, I have a concrete answer for you and can put an end to this debate once and for all.
Numerous studies observing thousands of employees at various businesses around the globe have shown that employee engagement is the driving force behind higher revenues, increased performance and client satisfaction… not the converse. Strong profits alone do not mean employees are motivated and morale is strong. Being proactive as a business owner it is essential to ensure optimal engagement and align employee’s personal goals with the goals and vision of the business. While we may never know the answer to the chicken quandary, as a leader, you need to take steps today to get your employees engaged and so you can increase productivity and profitability.
(P.S. One of my friends argues that a chicken is a reality but an egg is just a potential reality… theoretical chicken, if you will. Therefore the chicken had to come first! To better understand its metaphorical meaning, the question could be reformulated as: “Which came first, X that can’t come without Y, or Y that can’t come without X?)